Shoe Fashion Trends – Gladiator Sandals

Gladiator sandals are among the shoe fashion trends that are tricky to wear. These can complement people with slender legs, but those with short legs will appear shorter in frame if they will sport this footwear along with the wrong outfit. It takes getting accustomed to choosing the right pairing to make sure that you will get the kind of combination that will create a perfect ensemble.

If you are intent in knowing more about how to wear gladiator sandals, it all begins by choosing the right type. There are currently three heights that are available for these sandals. These are the ankle-high, mid-calf and knee-high.

The ankle-high type of gladiator sandals will look good on any body shape. This can help in making the leg appear longer by complementing the legs and the ankles. If your ankles look thick, you must search for something that has T-straps, so as not to put too much emphasis on your ankles.

The mid-calf type will only complement people with slender legs. This is not something that you can experiment with if you have big legs because this will only highlight such fact.

The knee-high gladiator sandals can help in making your legs appear longer. You just need to be careful in choosing the kinds with the straps that will look good on the shape of your feet.

Learning More about How to Wear These

After you have acquired the right kind of gladiator sandals that will look good on your feet and complement your shape and legs, you can have fun in trying to match these with various outfits. This kind of footwear can actually look great in different styles of clothes including long maxi dresses and mini dresses. These can also be worn along with Capri, shorts, skirts and jeans.

If your top is printed, it will be safer to go for these sandals in solid color and the ones with basic and simple design. You can go for the bolder and more eye-catching designs of sandals if you are sporting plain colored dress.

You will learn more about how to wear these sandals by looking at the famous celebrities who wear these in many instances. By observing them, you will gather ideas on what top or what kinds of pants will look good on which kind of these sandals. You can also try browsing fashion magazines or even online fashion sites.

After investing on a good pair of shoes, you would only want it to boost your overall appearance and help you feel good and confident about what you are wearing and about yourself in general. These sandals are also quite comfortable and very versatile.

These sandals can be worn on any kinds of pants as well. You can opt to roll up your pants a little if you are sporting a casual get-up. If you are serious about honing your fashion sense, you must understand that this takes time and lots of practice. It will speed up the process if you have the right outfits and great selection of shoes.



Elle Magazine

Elle Magazine is one of the most popular women’s magazines. It provides up to date information about fashion, beauty, style, health, and entertainment. Create in the 1940’s in France, Elle Magazine is now one of the largest magazines around the globe. There are 36 editions published on six different continents. The articles and editorials are well written and inspiration for women of all ages.

Women can keep up with the latest trends in fashion and make up by reading Elle Magazine every month. Elle provides pictures and information about affordable yet fashionable clothes and accessories. Subscription is very affordable, and women can save a lot of money by subscribing rather than buying new issues from the newsstand every month. Millions of readers around the world regularly read Elle Magazine, including five million in the United States alone.

Located in New York, the staff behind Elle consider “fashion, beauty, and style” to be the main features of the magazine. They also provide an archive online for readers to take a look at issues from the past. Some offshoot companies include Elle Cuisine and Elle Girl. Elle Girl is geared toward teenage girls who are interested in fashion, beauty, entertainment, and style.

Each and every issue of Elle Magazine and its many editions is jammed packed with a lot of information concerning issues that interest a female audience. Even women who aren’t interested in fashion and style will enjoy reading book reviews and health related articles.

Subscribers rave about the quality of information Elle Magazine provides. The magazine’s features and overall layout is great. Every page is worth looking at, and every word is worth reading. There’s a reason why this magazine is so popular-it has everything! That being said, the price of subscription is definitely worth the cost. Elle Magazine is not only great, but it’s also affordable. It’s worth every penny and then some!



Traditional Jeans by Paul Smith

The most traditional of all British designers Paul Smith was born in 1946 in Nottingham and dreamed of becoming professional bicycle racer. However, in 1970 Paul Smith opens his first boutique called Vetement Pour Homme on Byard Lane where clothes by Kenzo and Katherine Hamnett are sold. Soon he begins do develop and sell his own clothes models and even tries to export in USA custom jeans and unusual green jackets he wears himself.

In 1976 PS shows his first collection on Paris Fashion Week and becomes consultant of International Wool Secretariat. Then the designer makes up his mind to conquer London. He opens his boutique in Covent Garden. In 1982 after his business trip to Japan he brings new ideas which are revealed in his collections. In a year he owns 200 shops in Japan. PS is the first designer to combine high-tech gadgets with stylish clothes.

In 1987 the designer expanded his clothes on American market under his own trademark. The first boutique is opened in West Village, New York. Soon a whole net of boutiques is opened in the USA. He calls his unique style “classics with twist” and combines in his collections elegant suits with subculture jeans or sweaters of unusual coloring. Line-code of bright stripes soon becomes to the trademark of the brand.

Crazy experiments by PS attract new customers all over the world. And in 1993 PS opens his boutique in Paris on Boulevard Raspail.

In 1994 the first women’s wear collection by PS sponsored by Citizen brand is presented. Apart from clothes the collection includes Citizen watches designed by PS. The line was shown on London Fashion Week in 1998. In 2000 the designer widens his product range by signing a licensed agreement with Inter Parfums and creates his first perfume collection. Today the brand manufactures nearly everything from furniture to Kidrobot toys. Paul Smith even created an exclusive design of bicycles called Mercian.

Speaking of the designer’s creations, 12 collections are manufactured under Paul Smith trademark today: Paul Smith, PS Women, PS by PS, customized denim line Paul Smith Jeans, Paul Smith London, R.Newbold (specially for Japan), PS Accessories, PS Shoes, PS Fragrance, PS Watches, Paul Smith Pens and PS Furniture and things. These collections are sold in 35 countries of the world, and brand boutiques PS are located in London, Paris, New York, Nottingham, Milan, Hong Kong, Singapore, on Taiwan, Philippines, Korea, Kuwait, Japan and United Arab Emirates.

Traditional British fabrics, classical silhouettes, printed shirts, made to measure jeans in Wild West style, sneakers, extravagant details – all this is characteristical of PS brand design. These clothes are worn by Johnny Depp, Mick Jagger (he also likes custom jeans by Versace, GetWear, TomTailor etc) and Tony Blair as well as numerous other celebrities. Elegant style combined with a British sense of humor make clothes manufacture under Paul Smith trademark extremely popular all over the world. Moreover, today PS brand is an integral part of modern fashion.



Image Consultant Advice for Rock Stars About Wardrobe and Hair

ROCK STARS

Image consultant tips in this article will help rock stars and musicians to enhance their look. We focus on the important elements of wardrobe, hair, and jewelry.

WARDROBE

Keith Richards, Mick Jagger, Britney Spears, and Michael Jackson all used image consultants to improve their look. If you are a rock star or musician or, indeed, a creative person in any field, you can also improve your image. The first thing to change is your wardrobe. Select things that will identify you as a member of the elite, which means you want to avoid the standard business fare that Wall Street bankers wear.

This does not mean you cannot wear a white dress shirt or a jacket, but it does mean that you won’t dress to look like a lawyer or banker while onstage playing the guitar or drums. Keith Richards, for example, often wears a white dress shirt, but he rolls up the sleeves and leaves the top buttons unbuttoned for a brash rock star look.

For men, a good shirt to wear is one with a ruffled front. This is known as the pirate or buccaneer look that was fashionable 200 years ago. But it also works well for contemporary guitarists and lead singers. Women love this look, and you will invariably excite your audience (both men and women) if you wear ruffled shirts.

HAIR

Your hair can be short or long but it should not be neat. Neatness says business and you are a creative artist so your hair should always be disheveled. Think of Rod Stewart. Or the Beatles. Or Michael Jackson. You would not mistake these artists for bankers or lawyers.

If you are a woman you can have long hair and it can be permed or done in an updo like a beehive. It should have a sheen and a shine when onstage so that the lights reflect off it. This will excite your audience and stir their imagination.

Ever since the Beatles and their hairstyles, long hair has been associated with musicians. So, if possible, wear your hair long. While there are many successful rock stars with short hair, long hair is the best way to signal to the world that you are a rock musician.

JEWELRY

Rock stars do not need to wear jewelry. But many of them do, and it should always be something that is not usual. Do not wear a simple ring. Make a statement with your jewelry.

Men can wear silver necklaces. They suggest romance to women in the audience. Women singers and guitarists can wear rings and big earrings. These items will reflect off the stage lights and excite the men in the audience. The jewelry you wear can be inexpensive as long as it is out of the ordinary.

Another good accessory is the belt. Women can wear wide belts to accent their waist. Men can wear leather belts to suggest masculinity. These belts can have metal studs and brass or silver buckles. These items will subliminally suggest dominance and submission to the audience and will enhance your stage presence. They will also look good in press photos.

If you choose an artistic wardrobe, hairstyle, and jewelry, you will look good onstage. Your fans will enjoy your show more and they will remember you and be more likely to fall in love with you from afar. And that, after all, is what rock and roll is all about.



Get More Value Out of Any Watch You Buy

When you invest in a new watch, whether you have a preference for Sekonda watches or Ice watches, it is going to be important that you get as much value out of it as you can.

Watches can sometimes be quite expensive, especially if you choose to buy one of the best models from the most famous brands.

Here, then, are a few tips to help you get the most out of your watch so that you get more value out of your investment.

1. Take Care of It Properly When Not Using It

When your watch is strapped around your wrist you will be aware of its presence and will be able to look after it suitably. However, when you are not wearing it, such as during the night, you should ensure that it is safe and protected by keeping it somewhere where it will not get damaged.

One of the best places to keep it is in a drawer near to your bed, but make sure that the inside of the drawer is dry and that there are no other hard objects inside it like other items of jewellery. These can scratch the watch if you are not careful.

2. Use it How it Was Intended to Be Used

Some watches are designed to be used in sporting situations. Take Rotary Divers watches, for example. These were built to be used by divers and can withstand large amounts of pressure.

Other models such as certain Adidas watches are built to be used whilst playing sports, and as such it is safe to use them in this way.

However, some watches are not built to be used for sports, gardening or any other activities where they may otherwise get damaged. To protect your watch and get more value from it, make sure that you only use it how it was meant to be used.

3. Get it Checked Up Regularly

The money you spend on getting your watch checked by a professional can save you more in the long run because it will end up lasting longer. Take your watch to a pro who can give it a clean and check that everything is in working order. If there are any problems they can fix the watch and make sure that the problems do not become worse, and then you can enjoy your watch for longer.

Conclusion

Look After Your Watch and Use it for Longer

A watch can sometimes be a large investment. If you invest in Police watches, Rotary watches or other similar designer / branded watches, make sure that you look after it carefully using the tips above and you will find that you get even more value out of it over the years.



Essential Winter-Wear for Early 2013

As we say goodbye to the year 2012, and ring in the year 2013 with a celebratory toast, and as chillier and chillier weather continues to descend all over the world this side of the equator, it’s time for fashionistas everywhere to take stock of their closets and re-up with the proper winter apparel accordingly. It doesn’t take a degree from a fashion design college to know that there are certain weather-appropriate items that one MUST add to their wardrobe in order to leave their homes and face the wrath of a brutally cold winter day. However, the nuances of fashion trends certainly vary from season to season. That’s why on the brink of this new year, we consulted with our very own fashion college experts and put together a short list of the season’s most essential winter-wear. Trust us… you WON’T want to miss these tips…

1. Boots to brave the elements. They will save you from slipping and face-planting on snow and ice. They will save the bottoms of your favorite jeans from getting ripped and soaked by snow and rain. They will save your toes from having to be amputated due to hypothermia! This season (like most winter seasons) you absolutely MUST equip your feet with a pair of sturdy, rubber-soled winter boots, preferably waterproof ones that won’t get ruined by wet weather or salt stains.

2. The infinity scarf. They don’t have to match the rest of your outfit. They don’t have to be super fancy or expensive. In fact, one of these could even be easily homemade if you or somebody you know knows how to knit. Fashion college students all over are dying for infinity scarves this season. Infinity scarves are like regular scarves except they do not have ends. Instead, they are defined by their never-ending circle, and by the fact that they keep their owners extra cozy and NEVER FALL OFF YOUR NECK.

3. A thick, wool coat. This winter, wool coats will not only keep you super warm, but they are SUPER STYLISH too! Whether you choose a classic color like black, gray or navy, or you branch out with a brighter, dyed wool to make more of a bold fashion statement, everyone should know by now that nothing keeps you warmer than wool. In fact, you might want to pick up some wool socks to match!

4. A snuggly, cashmere sweater. OK, OK, so cashmere can get a little bit on the expensive side… However, if you own a cashmere sweater already then you know how good of an investment these can be. Not only does it not get any warmer or cozier than cashmere when it comes to sweaters, but if you take good care of yours, it will certainly last you a lifetime, and it will never, EVER go out of style. Whether you choose a crew-neck, v-neck or cable-knit, you will certainly not regret this cozy winter apparel purchase.

These items that our fashion school experts have collected and listed above are certainly essential when it comes to much-needed winter-wear this season. If you are full of even more ideas, consider a future in fashion design!



Knee High Socks – Sexy And Sweet

Knee high socks in recent years have been fast growing in popularity. The ladies love them for their sweet innocent school girl look. Men love them because they have so much sex appeal and are so flirty. Without a doubt Knee high socks are definitely back and definitely in. They are making a fashion statement to all that says oh yeah just look at me.

There many styles for you to at and are anywhere from playful fun to hot mama sexy. Of course you’ll want to have a short cutesy school girl skirt preferably in plaid. There are so many assorted colors to choose from you’ll probably have to buy a pair of one of each. There is the fashionable solids, sheers, and the fun flaunty must have fishnets. Really though the fun has just begun because we wouldn’t want to leave out the past trends of the 1960s and the 1970s. This is some of the best styles ever for the knee high socks. For that there are hot pink, polka dots, stripes, and so many other great combinations, designs, and colors. You will have not problem color matching all of your outfits with these happening trends.

Also in for hot trends is to put on your best sexy heels if you have any buy some if you don’t because you’ll be needing to add them to your new fashionable knee high socks collection. Stilettos are especially sexy with your school girl d├ęcor. You’ll just think to your self wow I never looked so good.

Another thing you’ll seriously want to do is lose the jeans. These socks are designed to show off those long sexy legs and flaunt your self like never before. So you don’t want to hide them under your jeans doing that would be just criminal.

The best part of all this is that knee high socks is inexpensive, longer lasting, and even a bit practical. Know one will even know the difference because what you’ll look like is a million bucks. So embellish in this new but old hot sexy trend. Men will blush and ladies will envy when you walk into the room. So go on and have your self a ball.

You’re going to be so glad you did.



The Spring 2010 Men’s Executive Trend Report

Spring is just around the corner and it’s time for every businessman to think about a wardrobe update. Top level executives understand the importance of investing in a few fashionable pieces each season to keep their professional images on the cutting edge – and that is especially true in these challenging times. Buying just the right items can enhance your entire wardrobe without deflating your wallet. More importantly, a few carefully selected pieces will set you apart in a way that exudes confidence and success during this difficult economy – and those are valuable attributes that make a strong positive impression on board room decision makers and clients.

I recently reviewed all the current men’s fashion magazines, browsed around on GQ.com, and peeked at the new spring collections in department stores and finer men’s specialty shops. While taking style notes and highlighting emerging trends, I distinguished between the professionally polished looks and the high fashion menswear runway items – which are way too dramatic for today’s business wardrobe. Then I distilled it all down for the man who wants a distinct fashion style and statement that builds trust and credibility in the business arena.

Here is my advice on the latest colors, prints, and top five trends that every businessman should watch for this season and incorporate into his wardrobe and personal image:

Spring into the Power Spectrum

This season the spectrum of power colors revolves around neutrals like navy, gray, pewter, olive, tan, black, and white. Most men already have plenty of black in their closets, so to stand out in style and be more memorable take a break from dreary old black and step into springtime with a colorful new palette. Start by adding a suit or new sport coat in colors like charcoal gray, navy or tan. Many of my high level clients love to elegantly project a look of “selectively famous” for their target markets – especially those specializing in fields like finance, banking, and law. If this is the kind of visual brand image you want to embrace, consider wearing monochromatic tones from head to toe. That means pick a color, and then add various shades of that same color in different degrees and intensities. But remember to add some texture to this particular look so you appear sophisticated and nuanced – not boring. Try wearing a navy suit, for example, with a light-blue herringbone dress shirt. Then top it off with a paisley tie that sports three different shades of blue.

Want a pop of color for your business casual wardrobe or feel like adding some brighter colors to wake up your necktie collection? Add a dash of brighter shades like green, yellow, pink, or blue – if you resonate with those colors and they feel like an authentic complement to your overall style and professional work image.

Stamp Out Boredom with a 2010 Print

Sometimes men become bored wearing solid shirts every day for work and casual dress. But this season you will have your choice of lots of fresh new prints to help you spring fashion-forward in 2010. Choose a few subdued prints to add to your tailored haberdashery look while you give your suit, sport coat, or casual attire greater versatility and comfort. Look for new interpretations of classic prints including windowpane, multi-striped, checks, and gingham. The new checked shirt is really capturing the spotlight this season. While we will of course still see tried and true striped shirts, they will not be as important in 2010 as they were in years past. So a wonderful and inexpensive way to add some fashion flair – and draw the viewer’s eye up to your face, which is your main communication center – is to check out some new checks. Here’s a tip: If you are on the heavy side, you will want to look for smaller, more subtle checks, because these do not make you appear heavier like the bigger and bolder ones may. Or skip the trendy checks completely and wear a beautiful striped shirt, because the vertical lines help to visually slenderize your torso.

Top 5 Must-Haves for Men

1) Tailored Suits and Sport Coats

We are seeing the return of the double-breasted suit and sport coat this season in navy, soft gray, charcoal gray, or the classic pinstripe. It’s great to see this old classic style reemerge, but remember that with a double-breasted jacket it only looks top-notch when you keep it buttoned. Take that into account and consider whether or not you’ll be wearing it during the warmer weather, and also factor in the scale of your frame and physique – because you may look and feel your best in the new 2-button style.

The 2-button suit or sport coat is very stylish this season. While the new slim cut is best left for the trailblazer executives, you will find that the classic 2-button suit is available in many other silhouettes. This type of suit is a great choice for your wardrobe collection because it is a timeless style that you can wear for years without looking dated. If it’s a 2-button sport coat you need to add to your executive collection, shop for a navy, grey, or black color because they will offer greater versatility.

When you head off to the stores for a few tailored basics you should shop for tropical wools, lightweight Italian wools, or a luxury blend of wool, silk, cotton, and linen. These fabrics have a beautiful drape for a dressier look. Any of these will be ideal for the man who wants to be elegant and feel cool and comfortable at work. Depending on your position, your industry, and your business culture, you may be able to go with the traditional formal suit – but nothing says you mean business like a gorgeous jacket!

2) Dress Shirt Style

Designers this season are taking their clues from the weather report. As we finally thaw out from a long winter and start enjoying more blue skies, you’ll also see beautiful blues on the racks and shelves – especially in sky-colored herringbone and checked styles for dress shirts. If you have blue eyes, you will definitely want to wear blue to highlight that asset and give your eyes a larger and brighter appearance. You will also see softer colors in this spring’s professional shirts – like lavender, soft gray, and muted black and white tones.

3) Tie Your Image to Your Brand

Printed ties are the big new trend and will be in every store this spring. They have accents colors in luscious new shades like greens, sky blue, pink, yellow, navy, and camel. Experiment with these to give your neutral-colored suits a focal point of added texture and color. Shop for patterns like paisley, medallion, stripes, lattice, and grid design prints – and find one or two that really resonate with you. A tie is a great way to exude fashion flair and communicate your personal and professional brand, and ties are the main way for a well-dressed man to express his authentic style.

4) Fine-Gauge Knit Shirts & Sweaters

Entertaining a prospective client out on the golf course next month? You will want to dress to impress by showing up in style in a new fine-gauge polo or golf shirt. You may not be ready to retire, but consider retiring last year’s knit shirts. They don’t last through more than a season or two of laundering and dry cleaning before they start to lose their shape and color. Replace them with this spring’s fresh selections to add a little color to your resort wear or smart business casual wardrobe. Many knits this season are in bright tones like lime green, navy, and orange. But if you love a softer look, opt for the new colors of baby blue, pink, or dove gray. Another idea for your smart casual look is to add a new cardigan – but not your daddy’s sweater.

Go instead for a modern interpretation of the enduring cardigan classic for a stylish new way to layer when the weather is a little chilly. A lightweight fine cotton fabric should always be your first choice, and you can layer it over a great checked sport shirt. Pair those up with dress trousers, a smart looking belt, and suede slip-on shoes. When you dress this way in triple layers you add polish and credibility to your presence. But we aren’t looking to add bulk and pounds, so stay clear of that heavier-weight bulky sweater. It will only add visual volume to drag down your springtime image.

5) Neutral Suede Shoes

Many finely crafted men’s suede shoes in neutral shades – that can be worn with lighter neutral fabrics and colors – will appear in stores as we move into spring and summer. Most of the top designers offer these in both lace-up and slip-on styles. If you already have a great shoe collection, this could be the one new item to add this season for your business casual wardrobe. Or wear them for casual elegant evenings out on the town. You will discover that these neutral-toned suede shoes come in buttery soft colors like oatmeal, tan, and light gray – and they are a great way to add some soft but textured style to your professional look. Every woman notices a man’s shoes – so this might just be your big step in the right direction heading into spring.

As a professional image consultant I am always looking for innovative tips I can use to advise my clients on ways to spot 2-3 trends each season to work into their wardrobes. My recommendation to you is this: every trend, every season, is not for every man. Your professional presence projects your self-brand if you are an entrepreneur – and your corporate brand if you are a top level executive. Incorporate a few of these springtime fashion suggestions into your wardrobe to project a new look that conveys a modern edge with a fresh perspective. That’s exactly what your clients and colleagues are looking for in this new decade.



How Social Media Is Driving Sustainability and Ethics in the Fashion Industry

The sustainable fashion industry is gathering pace as consumers start to think more about what they buy and try to lessen the impact of their purchases. Part of the reason for the growing success of sustainable and ethical fashion is social media and its ability to educate, share stories about brands, good and bad, alert consumers to the vast amount of choice that is out there, create communities and allow individuals to become key influencers as they to make their views and style choices known to their peers and the brands that they buy from.

Social activism has become a significant force for change and has had particularly notable results with respect to sustainability in the fashion industry. To date Greenpeace’s campaign to detox fashion has attracted over 400,000 supporters. Greenpeace promoted its campaign primarily through social media with an engaging Japanese anime style YouTube video. They also encourage supporters to sign up to their Facebook page and Tweet their support. The campaign has been hugely successful with a number of fashion retailers agreeing to clean up their supply chain including the world’s largest fashion retailer, Zara and the world’s largest jean manufacturer, Levi’s. Greenpeace also encouraged people to send in an Instagram photo with the name of the company that they would like to see detox next for the chance to star in their next campaign.

Labour Behind the Label is a campaigning organisation raising awareness of ethical issues in the fashion industry. Recently it called for Adidas pay US$1.8 million in severance owed to 2,800 workers from its former Indonesia supplier, PT Kizone and attracted over 50,000 supporters. Labour Behind the Label have also instigated a number of other campaigns including a call for brands to ban sandblasted denim by encouraging supporters to, amongst other things post to the brands Facebook page with a link back to the campaign website. This isn’t the first time that Adidas have found themselves a subject of the public’s disagreement expressed through social media. In June 2012, the brand withdrew its shackle trainer when, its debuton their Facebook page (ahead of its market release) prompted comments criticising the design as a symbol of slavery.

In addition to increasing awareness and driving change with regards to bad practices in the fashion industry, social media has also become a positive force in spreading news of companies that are getting in right, making a difference and have a great story to tell. Social Media includes a range of different platforms and networks which are being used to help ethical brands tell their stories. YouTube is perhaps the mostly widely used and for AW13 London Fashion Week, a series of ethical fashion videos were broadcast as part of Estethica before being posted on YouTube where they can be viewed, distributed through other social media and posted in blogs.

The significance of social media to marketers is due to the way that it can drive and accelerate social proofing. Social proof is the way that we validate what is the norm by looking at the behaviour of others. Social media greatly magnifies this process by allowing us access to a much greater number of people to validate ourselves against than most people could experience in the offline world. The strong online communities of influencers and advocates of sustainable and ethical fashion that grow on social media platforms play a key role in this social proofing.

Toms Shoes is just one interesting example of an ethical fashion brand that has managed to bridge the gap between the ethical and mainstream fashion market. Behind this success story is perhaps their ability to tell a good story using social media. Their One day without shoes Campaign encouraged users to spend one day without shoes and to tweet about their experience using the #withoutshoes hash tag. They amplified this message by partnering with AOL asked consumers to help distribute the #withoutshoes messages to over 1,000,000 before the event date and celebrity retweets gave a further boost. Tom shoes have also proved popular with fashion bloggers and on outfit sharing websites but it is difficult to tell if this is partly a cause of effect of their social media popularity, perhaps a bit of both.

Within the various social media platforms are communities made up of people with an interest in a particular subject, their impact however extends well beyond their actual community and the more they interact, the more they grow. There are a number of social media communities that are driving change in consumer habits by encouraging fashionistas to make do and mend, upcycle and wear vintage and second hand clothing. This coupled with a move away from trend led looks to individual style statements is helping to change what is considered cool. Street style photographs, fashion blogs and outfits sharing websites all help to inspire rather than dictate how people should dress and have helped to bring about a democratisation of fashion where consumers have more choice and access to many more brands than those available on the high street. Even the concept of buying less is becoming a topic of much discussion on social media as bloggers take on challenges to look stylish for a week, month or even a year just by wearing limited pieces of clothing or without buying anything new. Perhaps one of the most well known of these challenges is the Uniform Project where one girl pledged to wear a little black dress for 365 days as an exercise in sustainable fashion but there have been many more. Labour Behind the Label also runs a challenge called the six items challenge to help raise both funds and awareness of the issues surrounding ethical practices in the fashion industry.

As the world of social media and fashion 2.0 continues to expand and develop, so too will the ways in which we discover, share, become informed about and consume fashion. Hopefully social media will continue to empower consumers allowing fashion conscious individuals to embrace both style and sustainability and brands to find new models for working that ensure they are practicing and communicating their ethics in the most effective way. Social media has opened up communication and this can only be a good thing in terms of increasing transparency and choice in the fashion industry.



Diesel Watches: The History of a Great Watch

Diesel watches are known far and wide for being desirable items of jewellery, and if you would like to get one for yourself then you will not be disappointed. Here is a quick overview of the history of this famous watch to give you a better idea about the timepiece you are buying.

Company Origins

Diesel’s story goes back to 1978 when the company was founded by Renzo Rosso in Italy. At this point, Diesel watches had not come into existence, and the company instead focused on clothing.

At first, Diesel remained a fairly small and unknown brand, at least on a global scale. It is hard to imagine that seeing as now it is one of the biggest fashion brands in the world, but for over a decade this was how it remained. In fact, the Diesel brand only began to start to get international recognition in the early 1990s.

Marketing Strategy

The company’s international marketing strategy was formed in 1991, and you could say that this was the year that things really started to change for the company and it began to build a reputation whereby Diesel watches are now known all around the world.

Five years later, Diesel opened its first premium store in New York on Lexington Avenue. At the same time, Diesel was beginning to see some much larger sales in America, and the company brand was really starting to take off across the world.

Focus on Youthful Image

Diesel has always focused on targeting its products towards a younger, trendier audience. This is also true of Diesel watches, which accompany the clothing line and are sold as lifestyle products.

One of the main figures responsible for this successful strategy is Wilbert Das who joined the company in 1988. He overseas all creative decisions, including its licensed collections consisting of jewellery and Diesel watches.

Continuing to Innovate

Diesel has proved itself to be an innovative and stylish brand, and Diesel watches are now popular all around the world for their style and quality. After proving itself over two decades to be a genuine innovator, we can expect the company to go on creating ever-more exciting watch models and other apparel for many years to come.

Conclusion

Enjoy Your Historic Watch

Diesel watches are excellent timepieces, and when you buy your own you will be acquiring a watch which is famous all over the world. Now you know a bit more about the history of the watch, you can buy your own with confidence knowing that you are getting a truly historic watch.